By finding and integrating real customers into your innovation process systematically, LaunchDrive enables data-driven decisions for all hypotheses in the product development process.
Ensure customer-centricity in the entire innovation process, so that you spend your resources on realizing a new business that customers really want.
Setting up a test with our no-code tool is easy: With our integrated landing page builder you create a landing page in minutes. In our integrated survey builder you set up the questions you need answers to. After you provided the link to the ad campaign that drives the initial traffic, a lead flow is generated automatically.
While the test is running, real live data is automatically gathered. By combining behavioral (e.g., clicks on the ad or landing page) and opinionative data (e.g., answers in the survey) you are able to identify innovators and early adopters for the tested business idea.
When a test is completed, the collected data are interpreted through mathematical models (based on the Bayes inference) that provide you valuable information about the extent of uncertainty in your test results. In addition, you are able to interpret your test results in comparison to reference data from your industry.
By making customer integration easier than ever before LaunchDrive provides data-driven answers to all hypotheses in the innovation process.